Don’t try to be merely different, show that you’re better.
If someone were to say, “We’re all about agile, agile is the hot topic today.” You say, “Well, I’m about resilience. Here’s the difference: An agile fielder might avoid a ball that’s difficult and dangerous, but a resilient fielder adjusts to the bad bounce and still makes the play.”
Or: “Agility helps you to bounce around in place, but resilience carries you forward into the future.”
Find a way to make your value more appealing by creating these comparisons.