Free Griping

I’ve found that people receiving something for free are more demanding than people who are paying for a service or product! There seems to be a bizarre sense of entitlement that accompanies the “freebie.” When I’ve spoken pro bono for many association chapters, I’ve sometimes been treated very cavalierly, had demands made in terms of my timing or content, and been treated rudely by chapter officers who insist all attention be focused on them. But when someone is paying me $35,000 …


Podcast – The Uncomfortable Truth – Episode 34: Damage

Don’t default to believing others are damaged or they’ll think the same of you.  What we need is trust, because we want others to trust us. But, if you start from the position of believing others are damaged, you’ll be hard-pressed to establish any meaningful connection.


Please, Please Like Me

If you are concerned about: • Someone unsubscribing from one of your lists. • A critique of your position in social media. • Rejection by a buyer. • Low “click through” rates. • A poor review on Amazon.com. • Low Klout scores • Low amounts of friends, links, and followers. I have the remedy. Get another job where you’ll be liked if not necessarily respected. What immediately comes to mind is “clown.” Oh, wait. The circuses have closed…





In Memorial

May God bless all those people in the military who have put their lives in harm’s way, on the land, on the sea, or in the air, to protect their country. And may those who gave Lincoln’s “last full measure of devotion” be enshrined in our hearts forever. Photo: Normandy


Excuse Me, But I Have Something to Offer

If you want to overcome fears, guilt, trepidation, and other obstacles to your performing well in marketing, just change your mindset. Instead of believing that you’re “selling” something, and that you either win (get the sale) or lose (don’t get the sale), believe (and behave accordingly) you’re providing value. Therefore, you’re in a win/win dynamic. You’re never interfering, never “dueling” with the prospect, never facing objections (but rather expressions of interest). It’s all in your head. If you’re worried about …


TED: Tedious, Excessive Delivery

I know this is politically incorrect, but it seems to me that there are only about ten topics on TED that keep repeating with a different person each time. How many 20-minute, carefully choreographed talks on saving the planet, recovering from disease, overcoming prejudice, and basically leftist political agendas can we listen to without becoming rather glazed and inured? At this point, 98% of the content is formulaic, politically correct, assuredly diverse, pseudo-intellectualism. I watch those cutaways to the people …


When the Cause Can Become A New Problem

Many “causes” start with legitimate grievances, protests agains unfair conditions, and roots in social justice. However, too many become clichéd groups, replete with acronyms and chants. They then morph into funded, sponsored, formal organizations, usually losing the early creators and attracting people who have very different agendas from the original intent. And then some of them deteriorate into selfish, personal agendas of the leadership at the time. Longshoreman/philosopher Eric Hoffer said once something like this: A cause becomes a movement …