May I Ask You A Question?

Conceptual breakthrough department: • If you want to know what your ideal buyers read…. • If you want to know what your ideal buyers attend…. • If you want to know to whom your ideal buyers listen…. • If you want to know to which associations your ideal buyers belong…. Ask them.  



Alan Weiss’s Monday Morning Memo® – 7/30/18

Alan's Monday Morning Memo

My computer diagnostic, which I receive monthly for the Corvette, warned me sternly that all four tires needed air. Since you want to add and test air with cold, not hot, tires, I begrudgingly went to the nearest station a half-mile away. I had been going there for 30 years and Mark was the manager/attendant, but he was no longer needed when they turned it into an automated station and minimart. It took me a minute to adjust to the …


Creating Light

I ordered some har- to-find bulbs from lightbulbs.com. My designer insists on using installations created by elves in Albania. Because they’re used for all the hall ceiling units, three bulbs each, I ordered five boxes of three. Three of those boxes contained crushed bulbs on arrival. I called their customer service number. Someone came on the line within 30 seconds. She listened, apologized, and told me three replacement boxes would be shipped on the next business day. From now on, …


Coffee, Tea, or Incompetence? Or: It’s Hard to Get Good Help These Days

At the local Dunkin’ Donuts the dogs and I go in the drive-through lane. I order at the speaker coffee for me, tea for my wife (who’s home sleeping), and a donut for the dogs. The person inside asks me to repeat the order, I do, and then he repeats it accurately. At the window, there’s no donut. So the woman there places that order again, charges me additional money, makes change, hands me a donut, while the line of …



Postal Intelligence

I’m in the pool yesterday, when Bentley races to the gate and begins barking as if we’re being invaded by jackals. I get out, barely dry off and rush over: There’s a postal truck, and a woman mail carrier emerges with a large box stamped “priority mail.” “This wouldn’t fit in your mailbox,” she said. Two things occur to me: Was this the only mail? That would be highly unusual. Bentley appears to be loading a gun and I have …


Cutting to the Chase

I visited a new salon for a haircut, since my old salon nearly killed me with a hair dryer. At the new place, I made the appointment with the owner. It was spacious and bright, with a quite large German Shepherd roaming about. The owner chatted with me, compared notes on restaurants, offered me coffee or something harder, asked permission about the cut, and told me she wanted me to return. She told me to feel free to stop by …



Single Issues

Some people are “single issue” voters. No matter what other positions a candidate has, they will vote solely on the candidate’s position on one issue, such as abortion, or immigration, or taxes. The same holds true for doctors. Some are “thyroid obsessed,” and they believe almost everything can be traced to the thyroid (or fat intake, or sugar). Some consultants are the same: No matter what issues the client presents, they’re convinced that the problem is the buyer, or the …