Alan Weiss’s Monday Morning Memo® – 1/5/15

This week’s focus point: The rage this morning on Facebook seems to be about “pay it forward,” with scores of people (just among my friends) advocating that others “sign up” (it’s a verbatim, copied paragraph) and they’ll receive an unexpected gift during the year, provided they promise to do so for someone else. I think good intentions should always be lauded, such as the recent “ice bucket challenge” that raised a lot of money for charity. I understand “viral” and even more so, normative pressure. But I’m wondering why people can’t simply do this privately, without announcing it, and without feeling the need to be a recruiting sergeant. I don’t think we should expect reciprocation, or that others follow our lead, or that we be recognized for initiating good deeds. I also suspect that the effort and gifts would be much better organized for charity, or troops abroad, or the homeless. Why are people so desperate to be “liked” on Facebook? (By the way, note of interest: After my Monday Morning Memo® that simply said, “Merry Christmas,” a dozen people unsubscribed!!)

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