• No products in the cart.
  • No products in the cart.
Back To Top
Image Alt

Baby It’s Cold Outside

Baby It’s Cold Outside

Why are we so surprised when it’s freezing and snowy in the north in the winter (where is global warming when you need it)? We’re hoping it won’t happen, that it will be a mild winter, unseasonably warm, no shoveling needed.

Yet it mostly is freezing and uncomfortable.

We’re surprised when we don’t have business because we haven’t sought referrals, made follow-up calls, or networked. We’re hoping that people will simply call us.

Yet it mostly requires marketing work to get business.

You can’t prepare for winter on the assumption it won’t be cold this year, and you can’t grow your business on the assumption that people will somehow find you while you sit at home.

© Alan Weiss 2016

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

Post a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.