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Marketing Examples

Have you noticed that in most cases local chapter meetings of national professional organizations are declining in attendance, frequency, duration, guest speakers, and so forth? That's because offering 12 monthly newsletters/magazines and a national convention aren't sufficient to provide value

Are you developing contemporary examples—"social proof" if you will—that can convince your clients that you represent unique value appropriate to rapidly changing times? Some people are still selling "cold calling" today, and I'm sure they're watching black and white TVs

Do you know what "deal vibes" are? Every time the prospect asks for a concession (change the appointment day, change the meeting time, allow for interruptions in the meeting, change meeting duration, allow others to participate, etc., etc.) you're giving off