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Don’t Judge A Book By Its Cover?

Don’t Judge A Book By Its Cover?

Then why do authors and publishers exert such energy into finding the right title, the right art work, the right “look”?

Do you bother to make sure your publicity photos look professional?

Do you wash your car before you use it for clients?

You only get one first impression. Ignore stupid aphorisms.

 

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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