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Excuse Me, Where’s That Chicken From?

Excuse Me, Where’s That Chicken From?

There’s pragmatism, and then there’s taste.

When we use FedEx or Google as a verb (FedEx the check) we do so because the Google search mechanism and the FedEx overnight network are better than anything else around.

However, when people say “It’s Miller time,” or “Weekends were made for Michelob,” they often then conclude with, “So let’s get a Bud”!

The product has to have a unique advantage, not just try to appeal to certain tastes. A blind taste test in New York one year showed that top chefs couldn’t readily identify “free range chicken” from “regular” chicken. Is free range chicken worth an additional $20? Not if you know what you’re doing.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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