Are You Feeling What I’m Thinking?

Therapists are famous for responding to a patient’s comment with: “I didn’t ask what you thought about your family, I asked how you feel about your family.”

My observation in business is that logic tends to make people think and emotion tends to encourage people to act.

However: As consultants, you have to revert to the logical and not the emotional. You may feel someone isn’t treated well, or that the boss doesn’t give proper credit, or that the environment stifles innovation, but what is the evidence? Police and investigators don’t work on emotion, they work on proof and facts.

Don’t let your emotions guide your advice or your actions in business. Or you may soon be out of business.


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