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Grabbing Attention

Grabbing Attention

The first 90 seconds of a speech or first paragraph of an article don’t necessarily determine whether people will listen more or read on, but they will influence how attentively they will listen and how carefully they will read. 

And that applies to business meetings, as well.

Start strong, finish big.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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