The Secret

  1. You need to provide distinctive value to prospective buyers if you are to stand out in the crowd. That means you need to create new IP regularly.

2. You need to then get that value on the radar screens of your ideal buyers. That means you have to publish, speak, network, and ask for referrals.

Don’t let anyone else know this because, apparently, not too many consultants know about it and you can use it to your competitive advantage.

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