Many organizations—and solo practitioners—think they have a mission when, in fact, they simply hold on to tradition. Sears is a big time example, and the “entrepreneur” who’s giving the exact same speech as five years ago is a small time example.
A mission is a reason d’être. It is a reason for your existence, what Peter Drucker called a contribution to society. Tradition is often hidebound, a rut that is comfortable but circular. A mission is often a call for change, a tradition is usually an excuse not to do so.
What’s driving you?