Who’s In Charge Here?

Here’s the deal: If your client is in the insurance business, for example, you don’t tell the buyer how to create insurance products and the buyer doesn’t tell you how to consult.

Stop trying to please the buyer by conforming with inappropriate requests and suggestions. Start trying to improve the client’s condition by providing your best advice and interventions.

If the client really knew how to resolve this, he or she would have already, and you wouldn’t be needed.

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