I’ve encouraged people to use their personal hobbies and passions in their work. For example, if you play an instrument, use the metaphors in your web presence and collateral: “harmony, off-key, pitch perfect,” etc. If you’re a tennis player, there are “smashes and lobs, close to the net, working the baseline” (or so I’m told!).
I’ve just posted scores of pictures from our safari here and elsewhere on social media and the response has been fantastic. Become on object of interest to others, show your “complete self.”