Being opportunistic is a positive trait, but not if it’s your exclusive motive power. That’s because it relies on some external “trigger” allowing you to see the opportunity. Innovative people create their own “triggers.” It’s great to be opportunistic when something occurs, but it’s even better to also be innovative when nothing else is occurring.
Then why do authors and publishers exert such energy into finding the right title, the right art work, the right “look”? Do you bother to make sure your publicity photos look professional? Do you wash your car before you use it for clients? You only get one first impression. Ignore stupid aphorisms.
These days people are paying more attention to the source rather than the content or reasoning. If a person likes the source, “down is up” is acceptable. If a person doesn’t like the source, “free speech is vital” is unacceptable. Use your head and throw away your biases. To quote John Gardner, an excellent plumber trumps an inadequate philosopher.
There was an article in the Times today about the long-overdue rehabilitation of a major airport in Nigeria. They’re going to close it for six weeks to repair runway potholes, deteriorating stairways, and non-working restrooms. The government has been incompetent in failing to maintain the place. That means that everyone dependent on it is out of work and with no income, no safety net, from taxi drivers to restaurant workers. One man who sells tiny luggage locks for about a dollar …
We are explicitly and implicitly influenced daily, continually. A Times headline in response to the North Korean ballistic missile test: “Trump shows uncharacteristic restraint.” If it were Obama, the headline would have read: “Obama shows admirable restraint.” (Extrapolate this: “Obama walks on water!” “Trump can’t swim!” over the exact same supernatural event!) My guest at my April Consulting Convention is Jonah Berger, the author of Invisible Influence. It’s not so much “fake” news, it’s “editorial” news that we’re facing.