Someone wrote me to tell me they loved my newsletters and wanted to try some of their own. She then asked, “How do you arrange for content creation?” I told her that I sit down and start writing. Do you see what I mean about simplifying and not complexifying? When writing becomes “content creation” or speaking becomes “personal to group idea projections” we have a problem. Or at least the person seeing it that way does. © Alan Weiss 2017
A woman writes to tell me she loves my free weekly and monthly newsletters, but she doesn’t like my occasional promotional mailings, so she has to unsubscribe. In other words, she feels it’s appropriate for me to provide free, high value help to others, but it’s not appropriate that I inform them of further help available for a price if they so choose. I’m surprised she knew how to unsubscribe.
Being opportunistic is a positive trait, but not if it’s your exclusive motive power. That’s because it relies on some external “trigger” allowing you to see the opportunity. Innovative people create their own “triggers.” It’s great to be opportunistic when something occurs, but it’s even better to also be innovative when nothing else is occurring.
Then why do authors and publishers exert such energy into finding the right title, the right art work, the right “look”? Do you bother to make sure your publicity photos look professional? Do you wash your car before you use it for clients? You only get one first impression. Ignore stupid aphorisms.
These days people are paying more attention to the source rather than the content or reasoning. If a person likes the source, “down is up” is acceptable. If a person doesn’t like the source, “free speech is vital” is unacceptable. Use your head and throw away your biases. To quote John Gardner, an excellent plumber trumps an inadequate philosopher.