A guy writes me today who sat through a three-hour talk I gave on value-based fees not too long ago. He wanted to know how much I really charge for an “average month of consulting” and how many hours I calculate with what rate. Then he asked if there were formulas in Million Dollar Consulting because he was unsure whether he should purchase the book (for $16!!).
My friends, it’s not hard to stand out in a crowd when the crowd is receding behind you as you watch. The greatest shame is that he wasted three hours of his time and used up a seat that someone else might have more profitably occupied.