A woman from Australia had placed a $180 book order, which I told her would be filled once my trip was over.
She wrote a day ago to cancel it because “the Australian dollar has declined against the US dollar, and she’s going to wait until the exchange rate is more favorable.”
I told her she would never make it in this business with that kind of small-time thinking, and she became very offended. She told me that she wasn’t as clueless as I supposed. I told her that I thought she was, and that she ought to be thinking about the next hundred thousand dollars and how professional development would help her get there. If she orders again I might not fill the order, because I don’t like wasting my books.
The markets are going crazy, but people are on the streets, buying coffee, discussing sports, and debating politics. People will eat in restaurants tonight, and cars will be purchased. (What do you know, oil prices are declining because usage declined, which is a natural market reaction.)
If you want to be successful as an entrepreneur, you had better be thinking about the next hundred grand, not the next dollar or thousand or ten thousand. Stop worrying about where to buy less expensive furniture or cheaper gas. It doesn’t matter in the long run, and it provides for a poverty mentality.
You don’t have to look far to find successful people in this and other professions. Are they better than you? Luckier? Liars?
No, they are simply disciplined, organized, and big picture thinkers. They don’t panic. The look through a telescope, not a microscope. They don’t spend $3,000 of their time trying to save $50 on a new cell phone.
This is a business which calls for powerful people to be impressed by your value and authorize a check for it, whether or not it’s been previously budgeted, or the timing isn’t perfect, or the operation will be disrupted.
They aren’t going to buy from someone who asks for their parking ticket to be validated, or who waits to read something helpful until the exchange rate is better and they can save three bucks.
I know I don’t want to deal with them.
© Alan Weiss 2008. All rights reserved.