The Rube Goldberg Phenomenon

Sometimes we work ourselves into a lather trying to create a visible model of all our intellectual property and methodology—we include every element. And then it can become a float in the Macy’s Thanksgiving Day Parade. It’s that large, and it’s that phantasmagorical.

Start with what you need the buyer to understand clearly in terms of the buyer’s results and work backwards. Keep it blazingly simple (Occam’s Razor). If someone has to have your model or visual explained, it’s failed.

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