Trying Not to Lose Is Not the Same As Trying to Win

Here’s what happens when you try not to lose:

• You readily make concessions.

• You are not bold or provocative.

• You become highly conservative.

• You accept unfair treatment and conditions.

• You become nervous and therefore that much more ineffective.

Here’s what happens when you try to win:

• You are assertive and take prudent risk.

• You state your position and support it.

• You will make reasonable but not unfair compromise.

• You will stress your value and contribution.

• You will walk away if you don’t like the conditions, which will actually improve your position.

The choice is yours.


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