Which Way We Headed?

My Shepherd, Bentley, always turns around to look at me when there’s a choice (turn left or right, go to the yard or to the pool, go upstairs or stay on this level, which car to jump in). He adjusts his route and speed accordingly.

Wayne Gretzky said, “I always skate to where the puck will be, not where it is.”

Sounds like good advice with our prospects, right? Our clients might be following us, but our prospects have their own routes for the moment. Adjust accordingly.

© Alan Weiss 2017


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