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Who Do They Think You Are?

Who Do They Think You Are?

Buyers are attracted to you because of who they think you are. Your branding must be clear and appealing to your ideal buyers. if you try to be all things to all people, you’ll be nothing to anyone.

Written by

Alan Weiss is a consultant, speaker, and author of over 60 books. His consulting firm, Summit Consulting Group, Inc., has attracted clients from over 500 leading organizations around the world.

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