The Free Stuff Has to Be As High Quality As the Expensive Stuff

If you’re going to offer a “trial subscription,” shouldn’t you overwhelm prospective buyers with help and all the bells and whistles so that you’re irresistible? I just tried something called SmartDraw on a recommendation and it’s non-intuitive, instruction-lacking, and what I created and saved to my desktop won’t reopen.

As appealing as all that is (!), I’m not sending them my money and I’m abandoning the “trial,” since I’ve found them guilty of customer indifference and sentence them to no business.

When people sample your free stuff—newsletters, or podcasts, or ebooks, or whatever—are they experiencing high quality that will drive them to do business with you, or do they just see some watered-down version of things that create apathy?

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